Netflixing the sport: The DAZN model
Source: Perform Group (2018) Over the top (OTT), media services provider Netflix is by far the biggest name in the streaming world. They have paved the way for a new generation of movies and series, burying the “Blockbuster model” (DVD and VHS renting service) once and for all. Founded in 1997, the company started by renting DVDs via regular mail, before finally moving into the streaming business in 2007. The model as it stands is pretty simple: pay a monthly fee (around U$S10 depending on the country) for an all-you-can-watch subscription. The general public has bought into the simplicity of the model, and the growth of the customer base has been exponential. In 2017, they hit 125 million subscribers worldwide . From acclaimed television series to Oscar-worthy movies, the platform lets users watch (almost) anything they want, wherever they want. The success has been so monumental that Netflix is now producing its own movies and series, absorbing the production market to...